The naked truth about selling Silicon Valley’s nudist resort

When Silicon Valley’s elite need to truly unplug, they head 25 miles away to Lupin Lodge, a nudist resort where they can leave everything at the door. In operation for nearly a century, this 110-acre property was listed in 2024 for $32.8 million, slashed to $29.2 million in 2025, and was recently pulled off the market to regroup. Listing agent Joseph Pollifrone at Just Realty opens up about why it’s been tough to sell.

Q: What’s this property’s story? “Once a winery that was closed during Prohibition, Lupin Lodge was founded by the Naturists during the Great Depression in 1935. It’s the oldest establishment of its kind west of the Mississippi. Over the decades, it has developed a loyal following, where guests come to connect with nature just minutes from Silicon Valley. It includes cabins, yurts, tent sites for camping, RV spaces, and common gathering areas, including a pool and a jacuzzi. ”

Q: It was for sale for over 400 days before being delisted. Why no takers? “The primary challenge is that properties with this much land, history, and infrastructure rarely come to market in Silicon Valley. The buyer pool tends to be specialized. Finding the right buyer is less about speed and more about aligning the property with someone who understands its potential.”

Q: What interest has it received? “A variety of groups, including hospitality investors, retreat operators, wellness organizations, and buyers exploring opportunities to reposition the property as a boutique resort, school campus, or conference center, as well as potential uses related to corporate retreats, educational programs, and wellness-focused experiences. But at this time, the owner has decided to temporarily take Lupin Lodge off the market while we re-evaluate before going back on the market in the future.”

Q: How well does it do as an investment currently? “Detailed financial information is available to qualified buyers under confidentiality agreements. What we can share publicly is that the property has operated successfully for many years with a long-standing guest community.”

Q: How did you end up with this listing? “Many have asked if I am a member. I am not. The owner was looking for a broker with experience marketing distinctive real estate assets.”