Park your Lexus, throw your keys up—because Beyoncé is back on tour this spring, which means short-term rentals in cities where she’s performing are filling up fast and stand to rake in serious dough.
The Grammy winner’s “Cowboy Carter” Tour kicks off on April 28 in Inglewood, CA, then trots across the world for three months and 32 shows in Chicago, New York City, Houston, DC, Atlanta, Las Vegas, London, and Paris. The instant tour dates were announced, the Beyhive got busy booking suitable crash pads.
“Excitement is building for the Cowboy Carter Tour, as evidenced by the demand spikes in the forward booking data for short-term rentals,” says Bram Gallagher, director of Economics and Forecasting at short-term rental data site AirDNA.
In particular, Beyoncé’s hometown of Houston saw a 230% year-over-year spike in bookings during the concert window of June 28–29 (as seen in the chart below).
Meanwhile, searches for rooms in Atlanta during tour dates July 9–13 shot up over 80% since last year. Chicago saw about a 45% boost for its dates (May 14–18).
Peggy Orenstein, who runs a four-bedroom Airbnb called The Rokker House steps from SoFi Stadium in Inglewood, CA, capitalized on the upcoming Bey-day payday by adjusting her nightly rate from the usual $400 to $550. She also beckoned fans via social media: “Did you get your tickets to Beyoncé? Book this Airbnb to roll VIP with your squad in Inglewood! Literally steps from SoFi. Hot tub, grill, and memories to be made!”
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“Our listing was booked within days of the ticket release,” says Orenstein. “We have had similar experiences for other concerts, but Beyoncé was the quickest.”
Why entire economies brace for the Beyhive
Concertgoers don’t just pack short-term rentals but also pour money into local economies, with one survey estimating that Airbnb guests throw down around $205 per day. In 2023, Beyoncé’s “Renaissance” Tour stop in Stockholm jacked up hotel and restaurant prices so much that Danske Bank blamed the superstar’s visit for a temporary spike in inflation.
“That’s when the conversation changed,” notes travel industry analyst Lisa Monroe. “People started seeing pop culture—especially the kind Beyoncé creates—not just as entertainment, but as a market-moving force.”
This boost isn’t just Beyoncé-based, either. AirDNA found that Taylor Swift’s 2023 Eras Tour triggered a tsunami of short-term rental reservations, raising hosts’ revenue by $27.3 million.
Alas, Orenstein’s Airbnb was under renovation and not yet open for business during Swift’s tour, but the host was at her property as waves of concertgoers washed in and out of the stadium. That’s when she knew her latest investment would be “life-changing.”
“People were walking by and asking, ‘Can I use your restroom? I’ll give you $20,’” she recalls. “We could have rented out the restroom. People were desperate. Having gone to concerts myself, I know the feeling.”